The problem is very clear when you do the math. Great, how are you going to improve it, build features, support your existing customers? “I don’t sell a service, I sell a product” You will need to hire additional people in order to grow your business. You could be fulfilling yourself, if you’re a freelancer, but then who’s selling for you? Can you do both and grow a multimillion dollar business? Chances are the answer to that is no. If you can’t sell, you need to hire from the beginning. Which means you need to invest money into hiring others. But what happens when you fill your own calendar with meetings? You become capped, you can’t grow any further. If you can sell that’s fantastic, you’re an asset for your own business. You need to either be willing to pay for ads, pay for an influencer to shout you out, or build an audience over time, and time is money. In order to do a successful marketing campaign you need traffic, also known as eyeballs. Well, you see there’s a bit of a problem for most entrepreneurs. So why isn’t everyone rushing to become an entrepreneur if it’s that simple? These 3 components are simple enough to learn.Īnd if you have some profit left to continue this process, congrats, you are in business. You have sales to be able to exchange their hard earned cash for your product or service.Īnd ultimately you need to be able to fulfill the promise through your product or service. You have marketing to attract new customers towards your product or service. Running a business is simple in theory, if you really break it down, there’s only 3 components:
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